"Brand personality" McDonald s recently used "I m like" spread of advertising language, designed to create a "self, happiness, youth," personality, just to adapt to major markets (youth) attitude towards life and personal style, so that McDonald s and consumers Heart closer to. South China MALL personality differences between the rival shaping is a necessary way. According to Ye Tai Planning, South MALL are full-thickness nature of the position in the market, taking into account the various levels of consumers, can South MALL personality, strengthen the "international, passion and fashion" as well.

《购物中心品牌规划》.ppt

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